Canton Fair
- Chinese name
- 中国进出口商品交易会
- Organizers
- China's Ministry of Commerce
- Guangdong Provincial People's Government (广东省人民政府)
- City
- Guangzhou
- Held
- April, October
- Cadence
- twice-yearly
- Website
Canton Fair, formally the China Import and Export Fair, is China’s long-running, large-scale international trade fair held in Guangzhou and administered under national trade authorities including the Ministry of Commerce of the People’s Republic of China, and in recent editions it has positioned “digital humans” as part of its broader digital services stack for exhibitors and overseas buyers rather than as a standalone showcase: coverage of the 136th fair (October 15–November 4, 2024) describes upgrades to the fair’s online platform (including new or improved functions), the launch of a dedicated mobile app to support participation and navigation, and the first-time introduction of a virtual digital-human service, with at least one named digital-human guide, Xiaohui, described as providing bilingual introductions and on-site assistance; adjacent policy and fair-related reporting in the same period links these deployments to a wider push to use digital humans in cross-border e-commerce and livestreaming in a lawful, compliant way, and later items around subsequent fairs describe continued expansion of AI/digital-human style interactive guidance in related trade and logistics contexts and exhibitors presenting “digital human” offerings, framing the technology as practical buyer-services infrastructure and export marketing enablement within the fair ecosystem.