bilibili
- Chinese name
- 哔哩哔哩
- Pinyin
- Registered name
- 上海宽娱数码科技有限公司
- Unified Social Credit Code
91310110779301025Nregistered in Shanghai 上海- Stock codes
NASDAQ:BILINasdaqHKEX:09626Hong Kong Stock Exchange 香港交易所
- 1748075785
Bilibili (哔哩哔哩, B站) is China’s leading video community for anime, comics, games and youth culture. This record’s legal person, Shanghai Kuanyu Digital Technology Co., Ltd. (上海宽娱数码科技有限公司), operates the bilibili.com platform; the group’s virtual-human businesses sit in sister companies with their own records, and its mainland operating company is Shanghai Bilibili Technology. The platform has been the main home of Chinese virtual idols and virtual streamers.
In September 2018, the year it listed in the United States, Bilibili took control of Vsinger (上海禾念), the owner of the virtual singer Luo Tianyi (洛天依) (Beijing Business Today). On 1 December 2019 it launched VirtuaReal with Japan’s NIJISANJI (ANYCOLOR), a Chinese virtual-talent agency that grew to more than 60 virtual streamers. It was run first by Shanghai Mengdian Culture Technology and later sat within the group’s virtual-idol company, Shanghai Weiapu Culture Technology.
Bilibili’s virtual-streamer zone grew into a major business in the early 2020s. By 2022 its top earners were avatar-style streamers voiced by people rather than fully AI hosts, and one virtual streamer took more than ¥1 million in two hours. It was also where other companies launched their virtual humans, such as miHoYo’s Lumi, whose first livestream ran on Bilibili in July 2022. The annual BilibiliWorld convention gives virtual creators a large offline stage.
As AI tools spread, the platform filled with AI digital-human livestreams and creator tutorials. From September 2025 national rules required AI digital-human livestreams to be labelled as AI-generated. On 13 January 2026, at Bilibili’s AD TALK marketing conference, vice chair and COO Li Ni (李旎) gave her keynote as a digital human, reporting 117 million daily active users (Sina Tech).