Yuanyuan Technology
- Chinese name
- 元圆科技
- Pinyin
- Registered name
- 北京元圆科技有限公司
- Unified Social Credit Code
91110105MABMEW2B30registered in Beijing 北京
Virtual idol and IP agencies · Brand ambassadors and short drama
Yuanyuan Technology (北京元圆科技有限公司) is the wholly owned virtual-human marketing subsidiary of the listed Tianyu Digital Technology (Dalian) Group (天娱数科), incorporated on 26 May 2022 in Beijing’s Chaoyang District with registered capital of ten million yuan. Built around virtual IP incubation and AIGC production, it sells virtual launch events, virtual brand ambassadors and virtual livestreaming to brand customers.
Its flagship creation is Tianyu (天妤), a guofeng virtual digital human launched on 22 April 2022 whose look is modelled on the Dunhuang flying apsaras, with makeup and costume co-designed with the Dunhuang Costume Culture Research and Innovation Design Center. Within two years the character passed 5.5 million followers and 400 million video plays across platforms, her serial short drama Qianbi Xunzong (千壁寻踪) exceeded 500 million plays, and she appeared as source material in Shanxi’s 2023 middle-school examination. In April 2026 the Beijing High Court, in a set of virtual digital human infringement cases, recognised 天妤 as an artwork protected by copyright law. General manager Zheng Yicheng (郑屹呈) serves as Tianyu’s principal; the company’s current legal representative is Chen Jingxuan (陈敬萱). Through Tianyu and the parent group’s MetaSurfing platform the company has run virtual-human IP campaigns for consumer brands including the tea chain Hushang Ayi (沪上阿姨).