Beijing Huanxi Daoji Culture Media

中文摘要 ↓

Registered name

北京欢喜道济文化传媒有限公司

Unified Social Credit Code

91110113MAETRJ4R4U registered in Beijing 北京

Likeness and IP rights · Brand ambassadors and short drama

Beijing Huanxi Daoji Culture Media (北京欢喜道济文化传媒有限公司), founded in August 2025 in Beijing’s Shunyi district, holds and develops the Jigong (济公) IP of actor You Benchang (游本昌), who played the monk in the 1985 television series. It is controlled through Hangzhou Huanxi Daoji Culture, which his children own.

With the short-drama platform Hongguo (红果短剧) and producer Shanghai Wenshuocheng Pictures (上海温硕成影业) it co-produced the 2026 micro-drama Jigong zhi Maopai Xianglong (《济公之冒牌降龙》), in which the young Jigong is played by a digital human of You Benchang. The drama aired on Douyin. Who built the digital human has not been reported.