Baidu
- Chinese name
- 百度
- Pinyin
- Registered name
- 北京百度网讯科技有限公司
- Unified Social Credit Code
91110000802100433Bregistered in Beijing 北京- U.S. restrictions
Baidu (百度) is the Beijing search and AI company; its mainland operating company is Beijing Baidu Netcom Science and Technology Co., Ltd. (北京百度网讯科技有限公司), and the listed parent, Baidu, Inc., is incorporated in the Cayman Islands and listed in the United States and Hong Kong. Its digital humans sit in two places: the Xiling (曦灵) platform of Baidu AI Cloud (百度智能云), and the e-commerce livestreaming line that grew into Baidu Yijing (百度一镜).
On 24 November 2021 CCTV News and Baidu AI Cloud’s Xiling launched China’s first AI sign-language anchor, built to sign news and events for the Beijing Winter Olympics (Science and Technology Daily). A month later, on 27 December 2021, chief technology officer Wang Haifeng (王海峰) formally launched the Xiling digital-human platform at Baidu’s Create 2021 developer conference, held inside Baidu’s own metaverse app Xirang (希壤). Xiling offers 2D and 3D avatar creation, video generation, livestreaming and dialogue for finance, media, education and government; its other characters include the virtual idol Xi Jiajia (希加加), who spoke as an “AIGC chief architect” at the GAIDC conference in February 2023, and the museum promoter Wen Yaoyao (文夭夭).
The commerce side, led by vice president Ping Xiaoli (平晓黎), built Huiboxing (慧播星), a digital-human livestreaming platform that clones a real host from a short phone video and generates scripts with Baidu’s ERNIE (文心) models. Baidu says more than 100,000 digital humans had been created on it, with conversion rates up 31% and livestreaming costs down 80%. On 17 June 2025 it unveiled a digital human of the star livestreamer Luo Yonghao (罗永浩), named him Huiboxing’s chief experience officer and committed ¥100 million to 100,000 more digital-human hosts (Sina Tech, Beijing Business Today). CEO Robin Li (李彦宏) has described such “high-persuasion” digital humans as a key product of Baidu’s foundation models.
On 13 May 2026, at Create 2026, Baidu renamed Huiboxing as Baidu Yijing and repositioned it as an all-scenario, multi-agent digital-human platform for livestreaming, video and real-time interaction, launching an overseas edition in 12 languages at the same time (Yicai, EqualOcean). Keevx is Baidu’s digital-human video product for cross-border marketers, covering presenter videos, dubbing and localisation.