Alpha Group

Chinese name
奥飞娱乐
Pinyin
Àofēi Yúlè
Registered name
奥飞娱乐股份有限公司
Unified Social Credit Code
91440500617557490G registered in Guangdong 广东
Stock code
  • SZSE:002292 Shenzhen Stock Exchange 深圳证券交易所

Virtual idol and IP agencies

Alpha Group (奥飞娱乐股份有限公司), also known as Alpha Animation and Culture, is a Guangdong animation, toy and entertainment company incorporated in 1997 in Shantou and listed on the Shenzhen Stock Exchange. Its business spans animated films, consumer products, games and theme parks, and it is classified under broadcasting, television, film and sound recording.

Its position in the digital human value chain is that of an investor and intellectual-property owner rather than a builder. The company acquired a thirteen percent stake in Shanghai Henian Technology (上海禾念信息科技有限公司), the company behind the virtual singer Luo Tianyi, which is recorded separately here. It has been described as advancing an “AI plus IP” framing in which digital humans are treated as activatable intellectual-property assets connecting characters across media.