360 Group
- Chinese name
- 360集团
- Pinyin
- Registered name
- 北京奇虎科技有限公司
- Unified Social Credit Code
911101026662879416registered in Beijing 北京- Website
- 1998321847
360 Group (360集团) is a Beijing-based Chinese internet and cybersecurity company best known for consumer and enterprise security software and related online services, and in the digital human space it has positioned “AI digital humans” (数字人) as a flagship application of its large-model strategy under the “360 Zhinao” (360智脑) branding, framing digital humans as a primary interface for interacting with and operationalizing large models rather than as purely presentational avatars. At a 2023 launch event, founder Zhou Hongyi publicly demonstrated a personal “digital double” and described the product direction as knowledge-base- and memory-driven, emphasizing capabilities beyond scripted output (for example, drawing on private or enterprise knowledge to answer questions and summarize and assist with decision support). In parallel, the company markets a digital human platform that pairs an avatar/voice layer with a model engine and an enterprise knowledge-base engine to improve reasoning, semantic understanding, and content generation, and it also promotes always-on live/short-video digital human workflows for commercial scenarios.
Qihoo Technology Co., Ltd. (奇虎科技有限公司) , the primary legal entity behind 360 Group, is a Beijing-based company founded by Zhou Hongyi in 2005 that has positioned itself as a digital human vendor serving enterprise and government markets through its ADH platform hosted at aiplus.360.cn. The platform offers three deployment modes — interactive, short-video, and livestreaming digital humans — targeting use cases that include government services consultation, enterprise customer service, education and training, e-commerce livestreaming, and scenic area promotion, with an emphasis on low-cost 24/7 continuous operation. The company’s digital human capabilities are powered by the 360 Brain large model, which has undergone multimodal capability upgrades and is integrated across the broader 360 product suite. Zhou Hongyi publicly demonstrated the platform’s personal avatar function by creating his own digital likeness at a product launch, describing the resulting digital human as possessing a complete private knowledge base capable of replicating his thought patterns and life experience. Qihoo Technology is among the anchor tenants of Beijing’s Chaoyang District digital human industrial cluster, which has designated the area as the city’s first official digital human base and established a physical digital human accelerator to support companies in the sector.
Company name variations, English :
- 360 Group — the brand and group-level designation used in corporate communications and press contexts to refer to the overall business.
- 360 — the shorthand brand name used in product and consumer-facing contexts, including the 360 Brain large model and 360 security software lines.
- Qihoo 360 — a hybrid romanization combining the company’s Chinese registered name with its numeric brand, commonly used in international and financial reporting.
- Qihoo Technology — an abbreviated English form of the formal registered name, used in professional and academic contexts.
- Beijing Qihoo Technology Co., Ltd. — the full official English rendering of the legal entity name 北京奇虎科技有限公司, used in regulatory filings and formal documentation.
- Qihu Technology — a simplified alternate romanization of 奇虎 appearing in some English-language sources in place of the official Qihoo spelling.
Company name variations, Chinese :
- 奇虎科技 — the shortened form of the company’s Chinese registered name, widely used in press, industry, and academic contexts.
- 北京奇虎科技有限公司 — the full formal legal entity name as registered, used in regulatory filings and official documentation.
- 360集团 — the group-level brand designation used in corporate communications and press releases.
- 360 — the numeric shorthand brand used in product and consumer-facing contexts across the company’s software and AI product lines.
- 360智脑 — the branded name for the company’s large-model platform, used specifically in AI and digital human product contexts.